The Three Mindsets of Marketing
Your marketing mindset can help you achieve your book-selling goals. Learn how to market more effectively with these valuable tips:
Mindset Number One: Give Authentically
You must be genuine in your marketing efforts. Non-fiction and fiction books both have purposes. What is your book's purpose? Most importantly, how does it authentically help others? Figure this out and then offer your book to your market authentically. Giving authentically means that when you are marketing, you: Talk less and listen more, ask provoking questions, and you share your own success tips in order to help them. Loyal customers are created from exchanges where you give authentically.
Mindset Number Two: Act Intuitively
Marketing intuitively means you know your ideal client so well that offering them the book they need becomes second nature. Build your marketing intuition by: Asking them questions, hanging out with them, having them as "real" friends. You will be "at one" with your customers and they will appreciate your attention to their details. You will know how to promote your product because you already know exactly what their needs are. Remember you are making friends, not sales.
Mindset Number Three: Think Slow And Steady
You know the story about the tortoise and the hare. When it comes to marketing, slow and steady creates long-term relationships with your customers. After a few years, you will have been through a lot together. This is why online newsletters, websites, forums, etc. are such effective marketing tools. Slow and steady means you are available to help them make connections so that they can understand why they need your book. Slow and steady marketing means that you follow-up and address their concerns through e-zines, reports, books, teleseminars, e-mails, and so on.
Incorporating the Three Mindsets of Marketing into the way you do business takes patience and practice. Your audience--your customers--are waiting for you to build long, wonderful, reciprocal relationships with them.
Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the President of the National Association of Women Writers (www.NAWW.org). She helps women writers and entrepreneurs discover, create, and profit from their intellectual knowledge! Free reports for writers available with subscription to NAWW Weekly. Sheri lives in San Antonio, Texas with her husband Seth and their four children. Contact her at naww@onebox.com or her toll free number at 866-821-5829.
