Sather

If your phone stopped ringing, would your business be in trouble? Thats my usual answer to business owners who ask me if dishing out money to the Yellow Pages every month" is still a wise investment. If customers dont normally think of your service or product until they need it, and a lot of your business is done by phone, an effective Yellow Pages ad design still rings in the most local customers for the money. So how do you design for this one-of-a-kind medium? The following eight guidelines will keep your phone dancing across your desk with new business.

1) Choose the Right Yellow Page Ad Size, You'll Save a Bundle. Don't sweat about buying your way into first position by having the largest Yellow Page ad in your heading! Few people call only the first few (or largest) ads. Undecided customers are still looking for the company they can feel the best about, not the first company they come across. Prospects will respond to the Yellow Page ad design that A) Visually captures their attention and B) Engages and persuades them with ad copy that speaks to their emotions. Ad size is not as important as your sales rep claims. In fact, appearing in the first third of your heading is considered good positioning as long as your Yellow Page ad is properly developed.

2) Technicolor or Black & Yellow? Put Your Money Where It Matters Most. If you're considering costly colors, spend your money on design first, positioning second, and color last. A properly designed, one color Yellow Page ad will easily outperform a larger, full-color ad that's poorly designed and without compelling copy. Bottom line? A bad Yellow Pages ad will get bad results regardless of color, size or positioning, because these things have little to do with convincing the customer to call you!

3) Ignore Most Readers; Embrace Your Most Important Prospects. Tightly focused Yellow Page ad designs convince more customers to actually call and do business with you. Casting the widest net possible in an attempt to reach everyone forces you to compete with all the others in your heading and dilutes your message. Would you rather persuade 10% of the market 100% of the way into becoming customers, or reach 100% of the market and convince them only 10% of the way? Speak to your most important prospects directly, and theyll reply by calling.

4) A Masterfully Crafted Headline Nearly Guarantees Success. If your headline fails (or worse, is missing), your ad will fail. Crucial is an understatement. Make sure your headline appears prominently at the top of your Yellow Page ad design and that it fills these main functions:

• Snares readers eyes as they scan the page.
• Conveys your most important benefit (Unique Selling Proposition), setting you apart from your competitors in a meaningful way
• Strikes an emotional chord with the reader, compelling them to read further. Spend 60% of your design time developing your unique, benefit-related headline. It's that important! Do NOT use your business name, logo or characterless copy. Your headline must set you apart from the others, prove that you fully understand your prospect's problem, and convince readers that you genuinely care about helping them.

5) Persuasive Body Copy Always Touches Their Hearts. Once youve gained prospects attention with your lead (and image), youll need to convert their interest into confidence with copy that speaks to their needs. Undecided prospects are looking for the company they can feel the best about doing business with, so crawl deep into the buyers mind, and think like they're thinking at their moment in need.

Now write copy that addresses your prospects emotional state of mind, uses electric words that shock readers with the truth, and speaks to your prospects in the second person (you, you, you - remember, it's ALL about them). Do this and youll be overwhelmed at the number of customers that end up feeling the best about your business. Customers who are confident that you understand their problem and can solve it better than anyone else are customers confident enough to call you.

6) Eyeball-Popping Images and Clutter-Free Layouts. NEVER use "expected" images in your Yellow Pages ad, EG: plumbers who display a fleet of trucks; lawyer ads that show gavels, eagles and flags; or storage companies that picture a row of meaningless storage doors. Washed out in a sea of insignificant clip art, these images blur into a quickly scanned background and push readers eyes to rest on images and designs that DO stand out. If you've done a good job creating your main headline, choosing an image for your Yellow Page ad will be easy. Your graphic should be an arresting, eye-grabbing image that:

• Reinforces your main headline concept, and
• Differentiates your business from the others, in a meaningful way

"Meaningful" is the key word. Clever and creative ad design that fails to persuasively address your prospects' needs might make readers smile, but your phone will hang dead in the receiver. You must both arrest prospects attention and draw them into reading the copy, AND persuade readers to do business with you. Its a tough juggling act that most advertisers and greenhorn ad designers have a hard time with, but its the only act that increases sales.

7) Call Them to Action or Kiss Them BUH-BYE. Prospects only read Yellow Page ads as a prelude to calling -- to give someone their business! Dont frustrate potential customers by trying to send them to your Web site, giving them your email address, or worse yet, trying to brand an image. Your prospects are intending to call someone, so make sure youre the business they call by asking them: call right now! Include a distinct call-to-action near your phone number. EG, "Call and get your FREE analysis now." Don't haphazardly place your phone number just anywhere. Your number and call-to-action should appear in the bottom portion of your ad, along with your address and other contact info.

8) A Professional Yellow Page Ad Designer? Choose Wisely. Want results from your ad? Ensure your designer has experience obtaining those results for his customers! Many Yellow Page ad design "connoisseurs" are actually marketers with sparse ad design skills and experience. Some have simply chosen to mimic other successful Yellow Page design sites (so much for their creativity). Many offer the same lackluster skills your Yellow Page publisher provides for FREE. Ask for references and make sure their Yellow Page advertising design clients have, in fact, experienced improved response rates. If they haven't, keep looking. Never try to save a few hundred dollars in design fees at the expense of thousands in lost sales.

Effective Yellow Page ads skillfully combine these eight (and many other) design elements to work together to create a powerful emotional connection with the audience. Does your Yellow Page ad design move your prospects deeply and compel them to call you? Or are you waiting for the phone to ring? Let me know...

John Morana is president of MaxEffect Yellow Page Ad Design and has specialized in print advertising design for over 3 decades. He has developed advertising materials for Bausch & Lomb, Kodak, Time Warner Communications, Xerox, USA Today and countless small businesses throughout the world. For more tips and quick answers to your Yellow Page ad design questions OR to request a free, no-obligation Yellow Page ad design evaluation: Call toll-free 800-726-7006 or Visit: http://www.max-effect.co m/

Having long hair is very advantageous as there is a great variety of hair styles for one to choose from to wear. People with long hair usually make varied hair styles by tying up the hair in different ponytails and buns. However, nowadays, many people with long hair are turning to the layered hairstyle.

Layered hairstyles are now one of the most popular hairstyles around. This hair style works the best on long, straight hair. This is because very coarse and curly hair doesnt let itself to fall into layers. After getting a layered hair cut, it is possible to accentuate the hair layer using highlights. This can also be used to flatten your face shape. The layered hair style tends to suit those girls whose hair is straight or slightly wavy and also gives thin hair a thicker and shinier look. Nowadays, a substance called Hydroderm is also available in the market. This is what many people use by allowing the collagen to be delivered to the third layer of the epidermis to make the layered hair style look even better! It is not actually that much advised to use on the hair, but since it is one thing most actresses use to accentuate their layered hair style, it has definitely come here to stay!

The reason layered hairstyle has such a name is because only the perimeter of the hair along the face is cut. Then after this, with the given cut, the hair falls in layers, thus the reason for the name. The first layer usually starts below eye level, and then is appropriately paced out to the length of the air length. In the case of a layered hair cut, even a razor is used at times. This is because it gives the hair cut a softness effect. The shape of the hair at the back can be either the standard U or straight. And for more definition, long bangs can be given to this hair cut!

Hair Styles provides detailed information about hair styles, black hair styles, layered hair styles, long hair styles and more. Hair Styles is the sister site of Corset Training.

There are a number of options when it comes to prostate cancer treatment, but which option is used will depend on a number of different factors including the stage and grade of the cancer as well as the age, health, and personal preferences of the men who suffer from it. Because prostate cancer is the most common form of cancer in men and the leading cause of cancer related deaths among men it is important that all men are regularly screened for it and are aware of the treatment options available to them.

Cancer occurs when cells of the prostate mutate and begin to multiply out of control. This can cause the prostate to enlarge, resulting in symptoms such as difficulty in urinating, frequent urination, and blood in the urine. Cancerous tumors can also metastasize and spread to other parts of the body through the circulatory system or lymph system where they can grow secondary tumors. All of this can have a direct relationship as to which treatment will work best.

Prostate cancer is usually staged according to the system known as TNM (tumor, node, metastasis), in which the cancer is characterized by its extent within the prostate gland itself (tumor or T stage), whether the lymph nodes in the region are involved with cancer (node or N stage), and whether the cancer has metastasized to other parts of the body (metastasis or M stage).

Treatment for prostate cancer may involve watchful waiting, surgery, radiation therapy, High Intensity Focused Ultrasound (HIFU), chemotherapy, cryosurgery, hormonal therapy, or some combination of these treatments. Again, the method used will depend on the cancer itself, the grade, stage and whether or not is has metastasized.

For tumors that are still inside the prostate, radiation therapy (using x-rays that kill the cancer cells) and a surgery called radical prostatectomy are common treatment options. There are two forms of radiation therapy that can be used; either by an external beam or interstitial implants known as seed therapy. There is usually more discomfort after this treatment and many men feel very tired at the end of the treatment period. About 15% to 30% of men who have radiation therapy have urinary burning, urinary bleeding, frequent urination, rectal bleeding, rectal discomfort or diarrhea during or shortly after the treatment.

"Watchful waiting" is also a treatment option. In this approach, no treatment is given until the tumor gets bigger. This is more normal with elderly men whom may not tolerate traditional treatments.

If the cancer has spread into the tissue surrounding the prostate gland treatment with hormone therapy is normally called for. This treatment helps to prevent the cancer from spreading any further and is standard treatment to prevent secondary tumors or cell metastasis.

Choosing a treatment for prostate cancer is not easy and will depend on a number of factors such as your age and whether the cancer has spread and if so, how far. Following the advice of your doctor is highly recommended, but if your questions are not satisfactorily answered or you have concerns it doesn't hurt to get a second opinion. After treatment for prostate cancer, your doctor will want to watch you carefully, checking to see if your cancer recurs or spreads further.

To learn more about Prostate Health please visit the website Prostate Health Answers by clicking here.

To begin accessing this wonderful and life-changing wisdom, you must point yourself in the direction of creating enormous abundance and prosperity the easy way by making the DECISION to do so. The most successful people in the world are also some of the most decisive people in the world. They know that making a decision (after careful analysis of the facts), is important and necessary to achieving their goals and dreams. No wavering there. It is vital, therefore, in order for you to move forward and attract greater wealth and prosperity, that YOU must also make the decision to be wealthy and prosperous! When you make that decision and begin using these wonderful, new thoughts and proven techniques in your own life, you will get to where you've always dreamed of being and that then is a life worth living!

Let's begin with one of the most important Univeral Laws that has transformed the lives of millions of people and one that can transform yours as well. It is the Univeral Law that "thoughts are things and YOUR thoughts create your reality." Once you incorporate that wisdom of the ages into your consciousness, your life will never be the same. You will begin to take your life back and begin an exciting, new adventure that will bring you more happiness, wealth, and success than you've ever known. YOU are the creator of your universe and no one else. Beginning today you can begin creating your life the way YOU want it instead of having it created for you by other people and outer circumstances.

So ask yourself right now if your thoughts are centered on prosperity and success or are they focused on the lack and limitation in your life? Next...take a look around you. What you think is what you attract into your life...the people, the situations, your state of mind AND your environment. If you are not currently experiencing the success and abundance you desire, you may need to change your thoughts and begin keeping them focused on success and abundance and RID them of lack and limitation. As the very wise philosopher, Vivekananda, was quoted as saying, "Whatever we are now is the result of our acts and thoughts in the past, and whatever we shall be in the future will be the result of what we think and do now."

The good news is that if you don't like your life as it is right now, you CAN change it, but it will take changing your thoughts and beliefs to make that happen, but you CAN do it! Just as the famous quote states, "As a man thinketh, so is he," your thoughts do make you the person you are today, so if you change your thoughts, you WILL change your world!

There are a million excuses we use as to why we don't have more wealth and prosperity in our life. There is a saying that when you argue for your limitations, they're yours. The only thing that is limiting you right now are your limited thoughts and beliefs about HAViNG enormous wealth and prosperity which is actually your birthright! Begin knowing right now that your thoughts will either LIFT YOU UP or bring you down based on whatever you concentrate on most each day. These Universal Laws are impartial. They don't play 'favorites.' They apply to everyone including you and me. Our thoughts will either raise us up to a higher vibration and give us an exciting 'expectation' of success, or they will keep us stuck right where we are if we continue thinking and believing predominantly of lack and limitation.

The bottom line is that it is completely up to us! As such, we need to start taking responsibility for our lives as they are right now because we have created them. Why? Because each one of us has the gift of "choice" or "free will" every minute of every day to choose the thoughts that we concentrate on most and it will always be our thoughts and our beliefs that will always determine our outcome. We also need to stop the blaming other people and outside circumstances for the condition our life is in because WE are the ones who have created these conditions through our thoughts, beliefs and actions. I know this sounds harsh, but it's true. The great philosopher Seneca, summed it up brilliantly when he said, "The mind is master over every kind of fortune. it acts in both ways, being the cause of its own happiness and its own misery."

It is true that you can attract wealth and live a fabulous life by changing your consciousness. You can find out how by reading my new book, "Creating Enormous Wealth and Prosperity The Easy Way!"

Jane S. Abram is the creator and host of the LA Based radio show, "In One Pivotal Moment," and the author of "Change Your Life In One Pivotal Moment," available at Xlibris.com and amazon.com. Her new book, "Creating Enomormous Wealth and Prosperity The Easy Way!" is now available at http://www.Xlibris.com in print and at http://www.consciouskernels.com in the ebook and audiobook versions. For more information on wealth building, please go to my website: http://www.inonepivotalmoment.com